What is soft power?
Soft power refers to the degree and the type of global mind space countries come to occupy and the influence it gives to them. Harvard political scientist Joseph Nye
is often credited for popularizing this construct of countries having soft power. Hard power is the use of military and economic means to influence the behavior or interests of other political bodies. Nye says countries who possess soft power use less coercion and other direct persuasive tactics like force and money to influence other countries. Instead soft power is a a passive form of power whereby others gladly do what you want, without your having to twist their arm.
Continue reading India and Soft Power-1