India and Soft Power-2

Image of India


India has a mixed legacy when it comes to soft power, it went through periods of heights, plateaus and lows. Through out history, there was not a single country which had greater soft power than ancient India. Great empires outside the subcontinent held it with awe and admiration. India had international trade links right from Indus valley civilization. India was self sufficient and it always had a favorable balance of payments. It’s spiritual philosophies, advances in mathematics, astronomy, surgery, herbal medicine had vastly influenced other civilizations.
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India and Soft Power-1



What is soft power?
Soft power refers to the degree and the type of global mind space countries come to occupy and the influence it gives to them. Harvard political scientist Joseph Nye is often credited for popularizing this construct of countries having soft power. Hard power is the use of military and economic means to influence the behavior or interests of other political bodies. Nye says countries who possess soft power use less coercion and other direct persuasive tactics like force and money to influence other countries. Instead soft power is a  a passive form of power whereby others gladly do what you want, without your having to twist their arm.

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